the PRIMA group

A national award-winning integrated marketing communication firm.


Run by St. John Fisher College students.

Awarded Academic Club of The Year

by St. John Fisher's Student Government Association





News, announcements, and case studies featuring the work that the PRIMA group has completed for Rochester area organizations.  For all of our blog posts, click here.

November 12, 2019

The 5th Annual Meet The Media panel series was held last week at St. John Fisher College. The series featured four panels with a total of 14 panelists. The panelists included Rochester professionals from the Democrat and Chronicle, 13 WHAM, NPR, Dixon Schwabl, Fifco, the Strong Museum of Play and more! Over thirty students attended various panels throughout the week.

Below are the top 5 takeaways from the series:

1. Relationship...

Members of St. John Fisher’s Public Relations Student Society of America (PRSSA) and St. John Fisher’s Public Relations and Integrated Marketing Agency (PRIMA) attended the 2019 PRSSA International Conference in San Diego, CA. The students attended multiple sessions which were led by industry professionals and students were able to network with professionals and students from all over the world. Not only did students attend th...

February 6, 2019

Super Bowl LIII: The recap that really matters

Some people watch the Super Bowl for the game, some people watch it for the halftime show, and some people watch it solely for the advertisements. Funny ads, creative ads, moving ads, ads that are just plain name it, the Super Bowl has it. With the average Super Bowl Ad costing $5 million for a 30 second spot, companies have to make sure they pull out all the stops. Unf...

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St. John Fisher College  3690 East Avenue  Rochester, NY 14618

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