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Public Relations Student Society of America
The PRIMA Group is nationally recognized and affiliated with the Public Relations Society of America (PRSA) and works with the student chapter to meet the needs of aspiring students.
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Below is a brief overview of the PRSSA mission. For more information,
click here to visit the SJFC PRSSA Website
NETWORK
Students at St. John Fisher College are given the opportunity to make connections with professionals in the communications world through events held by PRSSA and The PRIMA Group. Students enhance their skills to be successful public relations practitioners.
GENERATE AWARENESS
PRSSA serves to generate awareness about the public relations field and educate students about career opportunities within it. Students fundraise to hold events, host professional speakers, and discuss current issues or trends surrounding the field.
PROFESSIONAL DEVELOPMENT
Students are given opportunities to develop a personal brand, properly structure resumes and LinkedIn profiles, prepare for internships, and make a great impression through workshops and seminars. They are also given the chance to participate in local PRSA events throughout the year.