
Launching a Start-Up vs. Managing an Organization’s Image
By Kelsey Braun On Friday, April 9, Allie Baird and Natalie Gates joined PRIMA Social Media week for a Q&A on similarities and...

Influencer Marketing with Sheila Dunne
By Jessica D'Amico On April 6, I attended one of Social Media Week’s virtual events featuring panelist Sheila Dunne, the President and...

Social Media Week Day 1: Developing an In-House Social Media Strategy
By Kelsey Braun On Monday April 5, Lizzy Beach and Abby Quatro kicked off 2021 Social Media Week with an info session full of strategies...

Gilda's Club "Social Media Refresh"
By Leslie Noble The Gilda’s Club PRIMA team, led by Account Executive Olivia Cambalik, are focusing on a “social media refresh” this...

Lead #LikeAGirl 2021 Final Event Empowers and Educates Aspiring Female Corporate Leaders
By Jessica D'Amico On the evening of Wednesday, March 10, three of Rochester’s most successful female PR practitioners spoke to St. John...

Lead #LikeAGirl 2021: How Women Can Lift Each Other As They CLIMB: Talya Meyerowitz
By Kelsey Braun On Tuesday March 9, Talya Meyerowitz met with the PRIMA Group on the second day of Lead #LikeAGirl during the month of...