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St. John Fisher College  3690 East Avenue  Rochester, NY 14618

THE PRIMA GROUP BLOG

The 5th Annual Meet The Media panel series was held last week at St. John Fisher College. The series featured four panels with a total of 14 panelists. The panelists included Rochester professionals from the Democrat and Chronicle, 13 WHAM, NPR, Dixon Schwabl, Fifco, t...

Members of St. John Fisher’s Public Relations Student Society of America (PRSSA) and St. John Fisher’s Public Relations and Integrated Marketing Agency (PRIMA) attended the 2019 PRSSA International Conference in San Diego, CA. The students attended multiple sessions wh...

Super Bowl LIII: The recap that really matters

Some people watch the Super Bowl for the game, some people watch it for the halftime show, and some people watch it solely for the advertisements. Funny ads, creative ads, moving ads, ads that are just plain weird...you nam...

In November, members of The PRIMA Group developed and presented a seminar for a The Perkins Mansion, where they taught staff of The Perkins Mansion how to use social media to achieve a business objective. The seminar was held at The Perkins Mansion, and included a pres...

Last week, The PRIMA Group hosted its fourth annual Meet The Media panel series on campus. Meet The Media is an interactive student-led panel discussion about the relationship between public relations, journalism, and social media. Members of this years panel included...

PRSSA National Conference Session Recap

Session: Taming the Media Monster

Presenter: Dr. Joseph V. Trahan III, APR. CEO & President of Trahan and Associates

Dr. Trahan’s session was inspirational, impactful, and intimate. He exuded knowledge and passion for crisis communi...

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