By Leslie Noble The Gilda’s Club PRIMA team, led by Account Executive Olivia Cambalik, are focusing on a “social media refresh” this semester. The social media campaign will run from March 5th to June 2nd. The purpose of the campaign is to increase engagement on Gilda’s Club Rochester’s social media platforms and email distribution list, as well as increase awareness of the programs Gilda’s Club offers. The campaign will be targeting Rochester’s general public and those inter

By Jessica D'Amico On the evening of Wednesday, March 10, three of Rochester’s most successful female PR practitioners spoke to St. John Fisher College students on how to thrive as a leader in the corporate world. The virtual meeting was held on night three of Fisher’s Lead Like A Girl Week; an annual, campus-wide event dedicated to learning from influential businesswomen and celebrating all that they’ve been able to accomplish in their respective fields. The three guest spea

By Kelsey Braun On Tuesday March 9, Talya Meyerowitz met with the PRIMA Group on the second day of Lead #LikeAGirl during the month of March’s Women’s History Month. Meyerowitz has previous work experience in advertising and has worked for PR Week Magazine. Currently, she works with groups all over to discuss ways that women can lift each other up in a workplace environment. Through the use of Mean Girls references and examples of different ways that stigmas around women lead