April - 2021

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THE PRIMA GROUP BLOG

Launching a Start-Up vs. Managing an Organization’s Image

Launching a Start-Up vs. Managing an Organization’s Image

By Kelsey Braun On Friday, April 9, Allie Baird and Natalie Gates joined PRIMA Social Media week for a Q&A on similarities and differences between using social media for a start-up versus for a large organization. Allie Baird is the Social Media & Community Outreach Manager at Mote Marine Laboratory & Aquarium in Sarasota, Florida. She works to create content for the aquarium’s social media channels, where she gets to use her creativity. Natalie Gates is the Founder of Rad Si

Influencer Marketing with Sheila Dunne

Influencer Marketing with Sheila Dunne

By Jessica D'Amico On April 6, I attended one of Social Media Week’s virtual events featuring panelist Sheila Dunne, the President and Co-founder of Dunne Goodwin and has previously worked as an Instagram influencer with over 200,000 followers. Having more than five years of professional experience in the social media / public relations industry, she discussed and answered audience questions about the fundamentals of her career as the owner of a local digital marketing agency

Social Media Week Day 1: Developing an In-House Social Media Strategy

Social Media Week Day 1: Developing an In-House Social Media Strategy

By Kelsey Braun On Monday April 5, Lizzy Beach and Abby Quatro kicked off 2021 Social Media Week with an info session full of strategies on managing social media accounts for an organization. Beach is a social media specialist at Rochester Regional Health, where she works to curate content across 10 different social media accounts. Quatro is the social media manager of SCN Hospitality, where she manages social media for four restaurants in the area. Both Beach and Quatro crea

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