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The Winners, The Honorable Mentions, and the What Happened: Super Bowl 50 Ads

February 11, 2016

 

Every year we gather around a TV surrounded by chips, dips, pizza, wings, and everything else that we can snack on. For some of us, it’s about the game, but for others it’s about the commercials. If you are anything like me, it’s about the commercials (maybe the food too). 

 

With a 30 second spot costing about $5 million, my expectations were high. However, it seems that maybe with the elevated placement cost, companies decided to cut down on production costs. That is not to say there were no good commercials for Super Bowl 50; in fact, there were definitely some stars. However, I think I can speak for many of us when I say, some were just not up to our expectations.

 

The Winners:

 

Let me point out a few that have people talking…in a good way!

The Colgate commercial really seemed to be at the top of people’s lists. With a meaningful message, the commercial was both tasteful and inspiring.

Following the trend, Budweiser pushed a serious message with a little bit of comedy from Helen Mirren about Drunk Driving. It may not ever compare to the puppy commercial we all love, but it was still pretty good.

How about Kevin Hart playing the over protective Dad for Hyundai? While a little creepy, this advertisement got a pretty good response overall.

Sorry Verizon, but Steve Harvey and T-Mobile definitely were on the list of some of the better ads for Super Bowl 50. Better luck next year!

 

The Honorable Mentions:

 

There were some commercials that were pretty good, but talked about less.

 

 

Right in the midst of an election year…The Bud Light Party! Amy Schumer and Seth Rogen, what else is there to say?

The Jeep Commercial: “We don’t make Jeep. You do.” Telling the story of Jeep through these amazing photographs made the whole commercial pretty powerful. I was a little surprised by how many people weren’t raving about this one.

 

The Still Not Sure What Happened Commercials:

 

This is the category for the ads that just did not really fit into the ‘best of the best’ but were so off the wall they may be stuck in our minds for a while.

Doritos. Wow. The dog one was cute and funny, but how about the baby commercial? It started off pretty funny, but then the end might have taken things just a little bit too far. But hey, that’s just my opinion!

 

Last but not least, you guessed it…PuppyMonkeyBaby. Sorry for getting the ridiculous chant stuck in your head and making you picture the quite scary image of the PuppyMonkeyBaby. I hate to admit it, but this commercial did something pretty crazy that may have worked. I am now thinking about Mountain Dew and their drink that combines three things. Maybe next year they will think of something that is actually cute when you put it all together…

 

 

 

 

 

 

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