#SMW21

April 5 to 9, 2021

Social Media Week is an annual event featuring speakers and workshops related to careers, hot topics and trends in social media. Social Media Week is presented by students in The PRIMA Group and the Public Relations Student Society of America, with support from the Department of Media and Communication.

DAY 1

Monday

11 a.m. to noon

Developing an In-House Social Media Strategy

Hear from experts on how to manage social media for an organization.

Elizabeth Beach

Social Media Specialist,

Rochester Regional Health

Abby Quatro

Social Media Manager,

SCN Hospitality

Zoom Link: https://sjfc.zoom.us/j/98386849379

DAY 2

Tuesday

Influencer Workshop

Join a discussion on how to utilize influencer marketing in different ways.

6 to 7 p.m.

Sheila Dunne

Co-Founder,

Dunne Goodwin

Zoom Link: https://sjfc.zoom.us/j/98386849379

DAY 3

Democracy and Social Media Symposium

Wednesday

All-day 12:25 p.m.

to 7 p.m.

Zoom Link: http://bit.ly/DemocracySocialMedia

Thursday

DAY 4

Building a Personal Brand

Learn from an expert on how to build your own personal brand.

4 to 5 p.m.

Audra Raub

Owner & Lead Designer,

Birdie Laine Creative

Zoom Link: https://sjfc.zoom.us/j/98386849379

Friday

DAY 5

11 a.m. to noon

Social Media: Launching a Start-Up vs. Managing an Organization's Image

Learn how to use social media to launch a start-up vs. managing an organization's image.

Allison Baird

Social Media & Community Outreach Manager,

Mote Marine Laboratory & Aquarium

Natalie Gates

Founder,

Rad Sister

Zoom Link: https://sjfc.zoom.us/j/98386849379

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