#SMW21
April 5 to 9, 2021
Social Media Week is an annual event featuring speakers and workshops related to careers, hot topics and trends in social media. Social Media Week is presented by students in The PRIMA Group and the Public Relations Student Society of America, with support from the Department of Media and Communication.
DAY 1
Monday
11 a.m. to noon
Developing an In-House Social Media Strategy
Hear from experts on how to manage social media for an organization.
Elizabeth Beach
Rochester Regional Health
DAY 2
Tuesday
Influencer Workshop
Join a discussion on how to utilize influencer marketing in different ways.
6 to 7 p.m.
DAY 3
Democracy and Social Media Symposium
Wednesday
All-day 12:25 p.m.
to 7 p.m.
Thursday
DAY 4
Building a Personal Brand
Learn from an expert on how to build your own personal brand.
4 to 5 p.m.
Friday
DAY 5
11 a.m. to noon
Social Media: Launching a Start-Up vs. Managing an Organization's Image
Learn how to use social media to launch a start-up vs. managing an organization's image.
Allison Baird
Social Media & Community Outreach Manager,
Mote Marine Laboratory & Aquarium
Follow @ThePRIMAGroup on Instagram and Twitter.