#SMW21

  April 5 to 9, 2021  

Social Media Week is an annual event featuring speakers and workshops related to careers, hot topics and trends in social media. Social Media Week is presented by students in The PRIMA Group and the Public Relations Student Society of America, with support from the Department of Media and Communication.

DAY 1

 Monday 

11 a.m. to noon

Developing an In-House Social Media Strategy

Hear from experts on how to manage social media for an organization.

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Elizabeth Beach

Social Media Specialist,

Rochester Regional Health

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Abby Quatro

Social Media Manager,

SCN Hospitality

DAY 2

 Tuesday 

Influencer Workshop

Join a discussion on how to utilize influencer marketing in different ways.

6 to 7 p.m.

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Sheila Dunne

Co-Founder,

Dunne Goodwin

DAY 3

Democracy and Social Media Symposium

 Wednesday 

All-day 12:25 p.m.

to 7 p.m.

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 Thursday 

DAY 4

Building a Personal Brand

Learn from an expert on how to build your own personal brand.

4 to 5 p.m.

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Audra Raub

Owner & Lead Designer,

Birdie Laine Creative

 Friday 

DAY 5

11 a.m. to noon

Social Media: Launching a Start-Up vs. Managing an Organization's Image

Learn how to use social media to launch a start-up vs. managing an organization's image.

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Allison Baird

Social Media & Community Outreach Manager,

Mote Marine Laboratory & Aquarium

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Natalie Gates

Founder,

Rad Sister

Follow @ThePRIMAGroup on Instagram and Twitter.

  • Twitter
  • Instagram
  • Facebook
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