#SMW21
April 5 to 9, 2021
Social Media Week is an annual event featuring speakers and workshops related to careers, hot topics and trends in social media. Social Media Week is presented by students in The PRIMA Group and the Public Relations Student Society of America, with support from the Department of Media and Communication.
DAY 1
Monday
11 a.m. to noon
Developing an In-House Social Media Strategy
Hear from experts on how to manage social media for an organization.
Elizabeth Beach
Social Media Specialist,
Rochester Regional Health
Abby Quatro
Social Media Manager,
SCN Hospitality
Zoom Link: https://sjfc.zoom.us/j/98386849379
DAY 2
Tuesday
Influencer Workshop
Join a discussion on how to utilize influencer marketing in different ways.
6 to 7 p.m.
Sheila Dunne
Co-Founder,
Dunne Goodwin
Zoom Link: https://sjfc.zoom.us/j/98386849379
DAY 3
Democracy and Social Media Symposium
Wednesday
All-day 12:25 p.m.
to 7 p.m.
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Zoom Link: http://bit.ly/DemocracySocialMedia
Thursday
DAY 4
Building a Personal Brand
Learn from an expert on how to build your own personal brand.
4 to 5 p.m.
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Audra Raub
Owner & Lead Designer,
Birdie Laine Creative
Zoom Link: https://sjfc.zoom.us/j/98386849379
Friday
DAY 5
11 a.m. to noon
Social Media: Launching a Start-Up vs. Managing an Organization's Image
Learn how to use social media to launch a start-up vs. managing an organization's image.
Allison Baird
Social Media & Community Outreach Manager,
Mote Marine Laboratory & Aquarium
Natalie Gates
Founder,
Rad Sister
Zoom Link: https://sjfc.zoom.us/j/98386849379
Follow @ThePRIMAGroup on Instagram and Twitter.
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